Media and Trademark

Policy Owner: University Marketing & Communications Policy Contacts: Mike Bulthaus, Associate Vice Chancellor, University Marketing (mbulthaus@wustl.edu), Kedra Tolson, Associate Vice Chancellor, University Communications (kedra@wustl.edu) Effective Date: January 1, 2026 Purpose Email is one of the most effective, cost-efficient communication tools available to distribute important messages quickly to members of the WashU community. When used to […]

Employees consent to be included in university photographs and videos unless they opt out.

Policy for the sale of consumer products bearing WashU trademarks on any of the university campuses or properties (including temporary so-called “pop-up” shops) and on the internet

WashU welcomes sponsorships in the service of the University’s mission and principles, as well as in the service of collaboration to advance society at large. Support from external entities for sponsorships of conferences, symposiums and other events can enhance the University’s mission. The University also has an interest in protecting its name and reputation and the goodwill attached to them.

These guidelines provide governance and guidance for WashU faculty, staff, and students who manage or wish to create social media accounts, campaigns, and strategies on behalf of the university.

Washington University in St. Louis is a tax-exempt educational institution that uses wustl.edu and live-policies-washu.pantheonsite.io/wp/ as its official Internet domain name.

The following provisions are applicable to advertising and marketing materials disseminated to the university community.

Policy for use of the “Washington University in St. Louis” name and other identities on commercial websites and other commercial communications vehicles. These guidelines apply to the names and symbols of the university and its entities – schools, departments, programs, offices, groups, etc.

WashU’s Trademark Licensing Program protects the university’s registered trademarks and goodwill and supports fair treatment of workers across the globe. Our mission is to promote quality and consistency in the representation of the university on all branded commercial and promotional products.

This policy applies to News Media; Non-News, Freelance and Commercial Media; Drone Flights; Weddings and Special Events; and Athletics and Sports Events